Lead

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Are you passionate about helping SMBs improve their digital presence and marketing outcomes? Are you someone who deeply understands the challenges that SMBs and Solopreneurs face when launching, growing and/or maintaining their business? Perhaps someone who also has a keen business sense with the drive and hunger to bring a vision to life?This is a position where you will build and launch a new product within Adobe working within an exciting org that is incubating next-generation ideas. You will work closely with your co- founder to lead a team of designers, prototypers , and engineers to bring to life a product, test it with customers and demonstrate product-market fit.We are looking for a co- lead with lived expertise in SMB digital marketing – either as a business owner themselves or from the agency perspective – who wants to lead the business side of this new venture.This role is an outstanding opportunity to operate like a startup founder while having the resources of an innovative, large t echnology company. Join us for an opportunity to invent new technologies and supply a brand new Adobe product !

What you'll do

• Function as co- GM for a new incubation venture within Adobe .
• Design and implement a comprehensive product strategy focused on offering AI-powered d igital m arketing expertise to SMBs and Solopreneurs - from content creation to marketing optimization.
• Build and co- lead a small but mighty product team .
• Draw upon an executive leadership 'board' designed to support incubation efforts at Adobe.
• Lead market research, competitive analysis, and user interviews to find opportunities and define product requirements.
• Work closely with SMBs to build deep customer empathy, including understanding current workflows and pain points
• Build and maintain a user-centric product roadmap, identifying new product opportunities and prioritizing them based on user needs, business goals, and technical feasibility.
• Craft a go-to-market plan to launch the product and get alpha / beta customers.
• Define and supervise key performance metrics to evaluate success and identify new avenues to pursue.
• Own the P&L for the product and run budget accordingly.
  
  

What's needed to succeed

• Bachelor's degree or equivalent experience.
• Confirmed experience (10+ years) in p roduct management, product marketing, marketing, product strategy , or as a business GM. P referably with experience building m arketing solutions for SMBs and Solopreneurs or within a marketing agency .
• Ability to represent the voice of the customer and demonstrate empathy, resourcefulness and the ability to be solutions-focused in building & designing a user-centric product .
• Commitment to design-led thinking; strong ability to prioritize user experience and robust understanding of how intuitive, user - friendly products can drive superior engagement and success with SMBs & Solopreneurs .
• Deep understanding of d igital m arketing workflows and insight for small business owners and marketers trying to grow or lead their businesses online. You can see the opportunities that Generative AI offers to free up SMB owners to focus on developing their product. You can extrapolate from ongoing AI/ML developments to build a compelling product vision.
• Excellent analytical and problem-solving skills, balancing day-to-day blocking and tackling while seeing the forest from the trees. The role requires a mix of technical understanding, strategy , and people management. You are able to co- lead a cross-functional team and collaborate effectively with business partners.
• Passion for crafting exceptional experiences and driving business growth through delivering on SMB and Solopreneur needs.
• Consistent record of delivering successful products ahead of schedule.
• Deep relationship-building skills ; you are able to form long-term relationships with S olopreneurs and SMBs, as well as with teams with Adobe to leverage the latest technology and build a user-centric product.
• Confirmed organizational skills, with the ability to run multiple threads simultaneously and prioritize effectively.
• An unparalleled desire to take an idea from 0 to 1 especially within the m arketing space.
  
  

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $166,100 -- $334,500 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.