Marketing

About the job

Are you ready to join Connecticut Innovation’s vibrant community of innovators? Connecticut Innovations (“CI”) is Connecticut’s strategic venture capital arm, and we are passionate about serving our portfolio of 220+ companies across various industries, with strengths in life sciences, technology, and climate tech.

Come join one of our quickly growing portfolio companies, Oova Hormone Monitoring Kits - Fertility & Perimenopause Tracking.

About Oova

Oova is a health intelligence company revolutionizing at-home testing. We have developed a first-of-its-kind, patented process to measure hormone levels through daily urine samples. At Oova, we leverage a unique combination of low-tech, disposable tests and a computer vision-enabled smartphone app. Oova is a venture-backed spin-out company from Mount Sinai Hospital.

Growth Marketer

Oova is seeking a highly skilled and motivated Growth Marketer to join our team, which specializes in reproductive health via hormone testing. As a Growth Marketer, you will play a crucial role in driving content creation, customer acquisition, retention, and revenue growth. You will be responsible for developing and executing innovative marketing strategies and campaigns that effectively target and engage our key customer segments.

What You'll Do:

Content Creation

• Develop and manage copy and creative assets for Oova’s website, app, and digital ads.
• Oversee the production of marketing materials, including emails, newsletters, landing pages, videos, blogs, and infographics.
• Write, edit, and proofread content to ensure brand consistency and quality.
• Maintain an editorial calendar to ensure a consistent content pipeline.

Growth Marketing Strategies

• Analyze target customer segments to inform data-driven acquisition and retention strategies across digital advertising, content marketing, and social media.
• Optimize campaigns based on key performance indicators (KPIs) and ROI.

Customer Acquisition

• Implement digital marketing campaigns (SEM, SEO, paid social, affiliate marketing) to drive customer growth.
• Use analytical tools to measure and report on campaign performance, adjusting strategies as needed.

Channel Management

• Identify and assess new marketing opportunities for customer acquisition.
• Monitor and optimize existing channels through A/B testing and conversion rate optimization (CRO).
• Collaborate with content and community teams to create engaging materials.

Customer Relationships

• Develop strategies to enhance retention and maximize customer lifetime value (CLTV).
• Implement personalized email campaigns and customer loyalty programs.
• Gather feedback and conduct market research to identify trends.

Performance Analysis

• Track key metrics (CAC, conversion rates, churn rates) using analytics tools.
• Present insights and actionable strategies to the management team for business growth.

About You:

• Bachelor's degree in Marketing, Business, or a related field (advanced degree preferred).
• 3+ years of experience in growth marketing, preferably in a start-up or high-growth environment.
• Deep understanding of digital marketing channels, including SEM, SEO, social media, email, and content marketing.
• Proficient in using marketing analytics tools such as Google Analytics, FullStory, or similar platforms.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication and presentation skills, with the ability to clearly articulate complex ideas and strategies.
• Creative and innovative mindset, with the ability to think outside the box and develop unique marketing approaches.
• Self-motivated and able to work independently and collaboratively in a fast-paced and dynamic environment.
• Passion for pushing innovative health solutions, with an interest in hormonal testing and personalized medicine.

Why Oova?

We’re passionate about the technology we’ve created and know we are revolutionizing healthcare. The products you help us build will have a real-world impact on a person’s ability to understand what it means to be healthy and provide them with the tools they need to make educated choices about how they move forward. Our pursuit is an altruistic one, but that does not mean we live unbalanced lives. We have families and passions outside of work, and we know that the best work comes from sharp, rested people. We respect each other and each of our contributions, and we believe that the best solutions will come from a diversity of ideas and perspectives.

Perks of Working at Oova

• Join a venture-backed startup with a fully committed founder who is passionate about the vision and development of the team.
• Competitive salary and equity participation.
• Unlimited vacation policy.
• Health, dental, and vision coverage.

Our Company Values and Culture

Shifting the landscape of technology doesn’t happen on its own. It happens via the continuous and well-defined rigor of people who have a shared passion and are dedicated to working toward a common goal. We are looking for exceptional people to join our rapidly growing startup and have a positive impact on our company culture and product. We strongly appreciate positivity, curiosity, and, above all else, the ability to nail things down. We are incredibly conscious of creating a comfortable, flexible environment that cultivates the desire to be engaged, ask questions, and feel a vested interest in our team's success. Most importantly, you should value honest and direct communication as you recognize that this is the best way for any individual or team to learn and grow continuously. Accomplishing our collective goals will be fun, but it will also be hard; you should be in pursuit of an ongoing and rewarding challenge!

EQUAL OPPORTUNITY EMPLOYER

Oova is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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